Last week started out badly in Boston when two terrorists exploded two bombs at the finish line of the Boston Marathon, killing three people and wounding over 170 more (another was killed in the pursuit that followed). Just three days later the combined law enforcement teams of the FBI, state, and local police had identified the suspects out of the tens of thousands of people in the blast area and were well on their way to tracking them down. By the next day they had killed one terrorist and apprehended the other. Credit part of the astonishing speed of this success to crowdsourcing.
Crowdsourcing, as defined by Wikipedia, is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people. Crowdsourcing is often used by entrepreneurs to raise capital, $2.7 billion (an 81% increase) in 2012 through more than 1 million crowdsourcing campaigns last year.
When law enforcement in Boston put out the word through the media and Internet that they wanted any pictures and videos anyone had taken, especially along the last mile of the Marathon route no matter how insignificant it might seem, they were deluged. Everyone had shots of family or friends approaching the finish line, the backgrounds filled with images of other parts of the crowd. While the Boston Marathon crowdsourcing story is fascinating, it also holds important lessons for CFOs and other managers about this powerful tool. (more…)
Source: Big Fat Finance Blog
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